ARROUND is a decentralized augmented reality (AR) platform. ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses. ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them. AR developers have little opportunity to reach the consumer market The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.